12 summer dresses to buy right now from Kate Middleton's new favourite sustainable label

The last couple of summers have seen our obsession with all things floral-print taken to the extreme thanks, in large part, to the undeniable surge in popularity of brands such as Rixo and Reformation for whom punchy, feminine prints are their bread and butter.

Having taken note of this demand for visual embellishment but adapted it for a their customer with a slightly more muted aesthetic, Faithfull The Brand has seen swathes of influencers and fashion editors snapping up its chic, boho-inspired pieces over the last few months.

But the label undoubtedly hit the jackpot this weekend, landing their most high-profile fan in the form of the Duchess of Cambridge, who paired the dress with £5 Accessorize earrings.

One of the world's most major fashion influencers in her own right, anything Kate wears sells out in minutes - and this v-neck multicoloured midi was no different, flying off shelves via every stockist.

Kate Middleton just wore the most epic floral midi from every influencer's favourite sustainable brand

Based in Bali and inspired by vintage markets all over the world, each piece is hand-dyed, printed and made by local artisans with a huge focus on sustainable processes. It's true wanderlust for your wardrobe.

Faithfull has won over the likes of Monikh Dale, Lucy Williams and Sara Escudero - who alone have a combined Instagram following of over 1.7 million - so it's no surprise that word is spreading fast. With the Duchess's 11.9 million social following - and countless others off social media - having now been introduced, the label is sure to be a household name very soon.

Bursting with shirred waists, frilled sleeves and ruffled hems, Faithfull boasts a smorgasbord of design details that simultaneously scream timelessness and modernity.

Not restricted to regular daywear, the brand also has a masterful collection of swimwear, from floral one-pieces to itsy bitsty polka dot bikinis and high-waisted checked numbers. Matching bucket hats and tote bags just complete the offering.

Neither strictly high-end or high street, Faithfull straddles that ever-growing middle ground between the two, with pieces ranging from around £70 for a hat to £200 for a linen jumpsuit or shirred mini dress.

A direct reflection of the pricepoint is where the label is stocked, with the likes of ASOS and Urban Outfitters hosting several of its pieces as well as Net-a-Porter and Selfridges.

The even better news? Almost all of the cult pieces are in the sale right now...

While Kate's floral choice (unsurprisingly) sold out in minutes after her appearance, here are 12 beautiful alternatives available to shop from your new favourite brand.

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